Art Direction | Illustration
While working at Mindbody I undertook the project of designing an icon set to add as a bonus to our software. The goal was to create a visual database of easily recognizable icons that would enhance and speed up their checking out experience.
I struck out on freelance before the project went live which let me with this uncomfortable feeling that you get from unaccomplished work. I decided to make it my own and started from scratch. I created my own design constraints and challenges but kept the same target audience and the same end usage in mind.